The phrase, “Data is the New Oil” is widely used but how are companies actually using data to create new revenue streams? This mobileVision Insight explores how data is commercially exploited and explains what companies should do when considering data monetization for...

Marketing budgets looked very different for many companies at the beginning of 2020 than they do now. Following the COVID-19 outbreak, everything changed. According to Gartner more than 44% of CMOs reported midyear budget cuts as a result of the pandemic, and nearly...

                        A recent mobileVision study has revealed that Digital Customer Care is on the strategic priority agenda for corporations. Consumers increasingly prefer digital interactions when...

Executive Summary Our mV insights CDO Digital-12-Agenda Survey 2018  reviewed CDO’s status along mobileVision's CDO agenda pyramid. While good progress has obviously been made, the results also show that in early 2018 there remains a lot to be done on the way to a...

  APIs are the connective fabric in today’s digital ecosystems. For companies who know how to develop an API strategy and implement and leverage them, they can cut costs, improve efficiency - and open new pathways to innovation and growth! APIs have been around...