APIs are the connective fabric in today’s digital ecosystems. For companies who know how to develop an API strategy and implement and leverage them, they can cut costs, improve efficiency – and open new pathways to innovation and growth!
APIs have been around for many years, but until recently they have largely treated as IT artefacts and a niche interest to programmers. In fact, APIs are one of these key foundational technologies that makes digital business possible and prosperous. APIs enable smart new ways of interacting with customers, expanding existing channels, allow businesses to monetize data, forge new profitable partnerships for digital services and innovation.
Read more in our latest mV insights: mV insights – APIs – The hero of digital business