The phrase, “Data is the New Oil” is widely used but how are companies actually using data to create new revenue streams? This mobileVision Insight explores how data is commercially exploited and explains what companies should do when considering data monetization for...
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Incremental Business from Data Monetization
Digitization of Marketing – a post Covid-19 Boost
Marketing budgets looked very different for many companies at the beginning of 2020 than they do now. Following the COVID-19 outbreak, everything changed. According to Gartner more than 44% of CMOs reported midyear budget cuts as a result of the pandemic, and nearly...
Digital Portfolio Optimization
In 2018/2019 corporations have spent in average 36% of their investment budget in digital initiatives, some even up to 50%! However, more and more executives state they require “more digital bang for less buck”. It might well be time for Digital Portfolio...
Digital Customer Care Best Practices
A recent mobileVision study has revealed that Digital Customer Care is on the strategic priority agenda for corporations. Consumers increasingly prefer digital interactions when...
mobileVision’s Digital 12 CDO Agenda Survey
Executive Summary Our mV insights CDO Digital-12-Agenda Survey 2018 reviewed CDO’s status along mobileVision's CDO agenda pyramid. While good progress has obviously been made, the results also show that in early 2018 there remains a lot to be done on the way to a...